TY  - BOOK
AU  - Percy, Larry
TI  - Strategies for implementing integrated marketing communications
SN  - 0844235830
U1  - 658.84 
PY  - 1997///
CY  - Illinois: 
PB  - NTC Business Books
KW  - advertising and promotion
KW  - brand awareness
KW  - case studies
KW  - channel marketing
KW  - communication in marketing
KW  - consumer promotion techniques
KW  - direct marketing
KW  - IMC applications
KW  - IMC implementation problems
KW  - IMC planning tools
KW  - integrating media strategy
KW  - strategic approach
ER  -