Marketing encyclopaedia : issues and trends shaping the future 
editedby Jeffrey Heilrunn 
 - Lincolnwood:   NTC Business Books  1995 
 - x, 348p., ind.  23 cm x 16 cm 
<br/><br/><label>ISBN: </label>0844235938 
<br/><br/><label>Subjects--Topical Terms: </label><br/>analysis<br/>creative communications<br/>customer service strategies<br/>future of marketing<br/>information collection<br/>marketing channels<br/>micro marketing<br/>micro markets<br/>new products<br/>selling systems<br/>services<br/>strategic marketing management<br/>total quality management
<br/><br/><label>Dewey Class. No.: </label>658.003  / MAR