TY  - BOOK
TI  - Marketing encyclopaedia : issues and trends shaping the future
SN  - 0844235938
U1  - 658.003 
PY  - 1995///
CY  - Lincolnwood: 
PB  - NTC Business Books
KW  - analysis
KW  - creative communications
KW  - customer service strategies
KW  - future of marketing
KW  - information collection
KW  - marketing channels
KW  - micro marketing
KW  - micro markets
KW  - new products
KW  - selling systems
KW  - services
KW  - strategic marketing management
KW  - total quality management
ER  -