Patrick, Jerry <br/><br/>
How to develop successful new products 
by Jerry Patrick 
 - Illinois:   NTC Business Books  1997 
 - viii, 214., ref., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0844236624 
<br/><br/><label>Subjects--Topical Terms: </label><br/>building value<br/>case study<br/>clutter<br/>corporate culture<br/>debunking reality<br/>ideation<br/>marketing<br/>new products<br/>perception expansion theory<br/>product management<br/>products fail<br/>qualitative research<br/>segmentation<br/>successful products
<br/><br/><label>Dewey Class. No.: </label>658.575  / PAT