TY  - BOOK
AU  - Patrick, Jerry
TI  - How to develop successful new products
SN  - 0844236624
U1  - 658.575 
PY  - 1997///
CY  - Illinois: 
PB  - NTC Business Books
KW  - building value
KW  - case study
KW  - clutter
KW  - corporate culture
KW  - debunking reality
KW  - ideation
KW  - marketing
KW  - new products
KW  - perception expansion theory
KW  - product management
KW  - products fail
KW  - qualitative research
KW  - segmentation
KW  - successful products
ER  -