De Bonis, J. Nicholas <br/><br/>
The AMA handbook for managing business to business marketing communications 
by J. Nicholas De Bonis and Roger S. Peterson 
 - Illinois:   NTC Business Books  1997 
 - xxiii, 372p., app., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>08442535954 
<br/><br/><label>Subjects--Topical Terms: </label><br/>communications audit<br/>contingencies<br/>database marketing<br/>direct response marketing<br/>employee relations<br/>financial relations<br/>industrial marketing<br/>management<br/>marcom<br/>marcom summit<br/>micro tools<br/>perceptions<br/>relationship marketing<br/>seminar marketing<br/>telemarketing<br/>tommorow's agenda
<br/><br/><label>Dewey Class. No.: </label>658.8  / DEB