Chisnall, Peter M. <br/><br/>
Marketing research: analysis and measurement 

 - 2nd ed. 
 - England:   McGraw-Hill Book Company(UK) Limited,  1981 
 - xi, 391p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>007084559 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising research<br/>buying marketing research<br/>decision theory<br/>industrial<br/>interviewing<br/>marketing<br/>marketing research<br/>overseas<br/>questionnaire<br/>sampling<br/>test marketing
<br/><br/><label>Dewey Class. No.: </label>658.83  / CHI