McKenzie, Ray <br/><br/>
The relationship-based enterprise : powering business success through customer relationship management 
by Ray McKenzie 
 - Toronto:   McGraw-Hill Ryerson  2000 
 - xiv, 368p., bib., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0070860815 
<br/><br/><label>Subjects--Topical Terms: </label><br/>customer relations<br/>engaging conversation<br/>learning process<br/>potential customer<br/>relationship management<br/>share control
<br/><br/><label>Dewey Class. No.: </label>658.812  / MCK