Retailing
by Barry J. Mason, David J. Burns
- 6th ed.
- Houston: Dame Publications 1998
- xxi, 697p., ind. 29 cm x 22 cm
0873935357
buying and inventory management customer services decision support systems demographic, social, competitive and technological franchising human resources plan lifestyle merchandising merchandise planning and control organising and financing the retail enterprise performance evaluation promotion retailing selling strategic retail management understanding the consumer