TY  - BOOK
AU  - Mason, J. Mason
AU  - Burns, David J.
TI  - Retailing
SN  - 0873935357
U1  - 658.87 
PY  - 1998///
CY  - Houston: 
PB  - Dame Publications
KW  - buying and inventory management
KW  - customer services
KW  - decision support systems
KW  - demographic, social, competitive and technological
KW  - franchising
KW  - human resources plan
KW  - lifestyle merchandising
KW  - merchandise planning and control
KW  - organising and financing the retail enterprise
KW  - performance evaluation
KW  - promotion
KW  - retailing
KW  - selling
KW  - strategic retail management
KW  - understanding the consumer
ER  -