Barwise, Patrick <br/><br/>
Simply better : winning and keeping customers by delivering what matters most 
by Patrick Barwise and Sean Meehan 
 - Boston:   Harvard Business School Publishing  2004 
 - xiv, 216p., notes., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0875843980 
<br/><br/><label>Subjects--Topical Terms: </label><br/>customer focused mind set<br/>customer satisfaction<br/>drive the market<br/>marketing
<br/><br/><label>Dewey Class. No.: </label>658.812  / BAR