TY  - BOOK
AU  - Barwise, Patrick
AU  - Meehan, Sean
TI  - Simply better : winning and keeping customers by delivering what matters most
SN  - 0875843980
U1  - 658.812 
PY  - 2004///
CY  - Boston: 
PB  - Harvard Business School Publishing
KW  - customer focused mind set
KW  - customer satisfaction
KW  - drive the market
KW  - marketing
ER  -