TY  - BOOK
AU  - Mann, Charles C.
AU  - Plummer, Mark L.
TI  - The aspirin wars : money, medicine, and 100 years of rampant competition
SN  - 0875844014
U1  - 381.456153137 
PY  - 1991///
CY  - Massachusetts: 
PB  - Harvard Business Press
KW  - aspirin
KW  - Farbenfabriken vorm
KW  - Friedrich Bayer and Co
KW  - history
KW  - marketing
ER  -