Pine II, B Joseph

The experience economy : work is theatre and every business a stage by B Joseph Pine II and James H Gilmore - Boston: Harvard Business School Press 1999 - xi, 254p, ind. 24 cm x 16 cm

0875848192


act your part
customer is product
customer services
diversification in industry
experience economy
performing to form
product management
role
stage
work is theatre

658.56 / PIN