TY  - BOOK
AU  - Walters, C. Glenn (ed.)
AU  - Robin, Donald P. (ed.)
TI  - Classics in marketing
SN  - 0876201915
U1  - 658.8 
PY  - 1978///
CY  - California: 
PB  - Goodyear publishing company, Inc.
KW  - contributions commodity approach
KW  - defining makrketign functions
KW  - development
KW  - flow concepts
KW  - institutional relationships
KW  - marketing
KW  - marketing management concepts
KW  - marketing system
KW  - markets and segmentation
KW  - product development
KW  - reponsibility of marketing
KW  - scope
ER  -