McGown, K. L. <br/><br/>
Marketing research text and cases 
by McGown K. L. 
 - Cambridge:   Winthrop Publishers, Inc.  1979 
 - xiv, 432p., app., ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>087626562x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>applications<br/>case studies<br/>data collection<br/>marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / MCG