Kotler, Philip <br/><br/>
Marketing management analysis, planning, implementation and control 

 - 6th ed. 
 - New Delhi:   Prentice-Hall of India Private Limited,  1990 
 - xvii,767p., indices  23 cm x 18 cm 
<br/><br/><label>ISBN: </label>0876925131 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing<br/>marketing opportunities<br/>marketing programs<br/>marketing strategies<br/>organisation and controlling marketing efforts<br/>strategic planning<br/>target markets
<br/><br/><label>Dewey Class. No.: </label>658.802  / KOT