TY  - BOOK
AU  - Taylor, Jack L. (ed.)
AU  - James F. Robb (ed.)
TI  - Marketing : additional dimensions
SN  - 0070996040
U1  - 658.802 
PY  - 1978///
CY  - New Delhi: 
PB  - Tata McGraw-Hill Publishing Company Ltd.
KW  - distribution system
KW  - evaluating the marketing effort
KW  - market
KW  - modern marketing
KW  - planning
KW  - price system
KW  - product
KW  - promotional activities
KW  - special fields
ER  -