O'Toole, John <br/><br/>
The trouble with advertising 
by John O'Toole 
 - New York:   Chelsea House  1982 
 - 245p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9780877542773 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>agencies<br/>attitudes<br/>clients<br/>excecution<br/>exotic varieties<br/>idea<br/>implicit contract<br/>learning steps<br/>media<br/>research<br/>responsibilities<br/>salesmanship<br/>strategy<br/>USA
<br/><br/><label>Dewey Class. No.: </label>659.1  / OTO