Lazer, William <br/><br/>
Marketing 2000 and beyond 
by William Lazer, Priscilla Labarbera, James M. MacLachlan and Allen E. Smith 
 - Chicago:   American Marketing Association  1990 
 - xi, 246p., app., ind.  23 cm x 16 cm 
<br/><br/><label>ISBN: </label>0877572046 
<br/><br/><label>Subjects--Topical Terms: </label><br/>consumer<br/>demographic vision<br/>marketing management forecasting<br/>technological change
<br/><br/><label>Dewey Class. No.: </label>658.8  / LAZ