Myers, James H. <br/><br/>
Managerial applications of multivariate analysis in marketing 
by James H. Myers and Gary M. Mullet 
 - Chicago:   American Marketing Association  2003 
 - xix, 395p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0877573018 
<br/><br/><label>Subjects--Topical Terms: </label><br/>data processing<br/>interdependence methods<br/>linear<br/>logistic regression<br/>marketing<br/>multiple regression analysis<br/>multivariate analysis<br/>nonlinear<br/>statistical methods
<br/><br/><label>Dewey Class. No.: </label>658.800519535  / MYE