TY  - BOOK
AU  - Myers, James H.
AU  - Mullet, Gary M.
TI  - Managerial applications of multivariate analysis in marketing
SN  - 0877573018
U1  - 658.800519535 
PY  - 2003///
CY  - Chicago: 
PB  - American Marketing Association
KW  - data processing
KW  - interdependence methods
KW  - linear
KW  - logistic regression
KW  - marketing
KW  - multiple regression analysis
KW  - multivariate analysis
KW  - nonlinear
KW  - statistical methods
ER  -