Moore, Geoffrey A <br/><br/>
Crossing the chasm : marketing and selling high-tech products to mainstream customers 
by Geoffrey A. Moore ; with a foreword by Regis McKenna 
 - New York:   Harper Business  1991 
 - xv, 223p., ind.  20 cm x 13 cm 
<br/><br/><label>ISBN: </label>0887305199 
<br/><br/><label>Subjects--Topical Terms: </label><br/>high technology industries<br/>marketing<br/>selling technology
<br/><br/><label>Dewey Class. No.: </label>658.8  / MOO