TY  - BOOK
AU  - Moore, Geoffrey A
TI  - Crossing the chasm : marketing and selling high-tech products to mainstream customers
SN  - 0887305199
U1  - 658.8 
PY  - 1991///
CY  - New York: 
PB  - Harper Business
KW  - high technology industries
KW  - marketing
KW  - selling technology
ER  -