TY  - BOOK
AU  - Clancy, Kevin J.
AU  - Shulman Robert S.
TI  - The marketing revolution: a radical manifesto for dominating the market place
SN  - 0887305725
U1  - 658.8 
PY  - 1991///
CY  - New York:: 
PB  - Harper Collins Publishers Inc.
KW  - advertising
KW  - environmental analysis
KW  - marketing management
KW  - marketing research
KW  - services
ER  -