Raphel, Murray <br/><br/>
Up the loyalty ladder : turning sometime customers into full time advocates of your business 
by Murray Raphel and Neil Raphel 
 - New York:   HarperCollins Publishers  1995 
 - xiv, 289p., ind.  20 cm x 13 cm 
<br/><br/><label>ISBN: </label>0887307868 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>advocate<br/>businessman<br/>client<br/>consumer satisfaction<br/>customers relations<br/>prospect<br/>shopper<br/>success in business<br/>USA<br/>word of mouth advertising
<br/><br/><label>Dewey Class. No.: </label>658.812  / RAP