TY  - BOOK
AU  - Raphel, Murray
AU  - Raphel, Neil
TI  - Up the loyalty ladder : turning sometime customers into full time advocates of your business
SN  - 0887307868
U1  - 658.812 
PY  - 1995///
CY  - New York: 
PB  - HarperCollins Publishers
KW  - advertising
KW  - advocate
KW  - businessman
KW  - client
KW  - consumer satisfaction
KW  - customers relations
KW  - prospect
KW  - shopper
KW  - success in business
KW  - USA
KW  - word of mouth advertising
ER  -