The creative priority : driving innovative business in the real world
by Jerry Hirshberg
- 1st ed.
- New York: HarperCollins Publishers, Inc. 1998
- x, 262p., note, bib., ind. 24 cm x 16 cm
0887308309
automobile industry and trade beyond edges creative ability in business creative abrasion drinking from diverse wells embracing the dragon failure informed intuition marketing polarity porous planning product management synthesis