TY  - BOOK
AU  - Hirshberg, Jerry
TI  - The creative priority : driving innovative business in the real world
SN  - 0887308309
U1  - 658.5 
PY  - 1998///
CY  - New York: 
PB  - HarperCollins Publishers, Inc.
KW  - automobile industry and trade
KW  - beyond edges
KW  - creative ability in business
KW  - creative abrasion
KW  - drinking from diverse wells
KW  - embracing the dragon
KW  - failure
KW  - informed intuition
KW  - marketing
KW  - polarity
KW  - porous planning
KW  - product management
KW  - synthesis
ER  -