TY - BOOK AU - Stephenson, William TI - The play theory of mass communication SN - 0887387055 U1 - 302.23401 PY - 1988/// CY - New Brunswick: PB - Transaction, Inc. KW - alienated worker KW - charismatic leadership KW - democratic myth KW - international tensions KW - mass media KW - methodology KW - newsreading KW - play KW - psychological aspects KW - social character KW - united states KW - wants and needs ER -