TY  - BOOK
AU  - Douglas, Torin
AU  - Day, Barry (ed.)
TI  - The complete guide to advertising
SN  - 0890097844
U1  - 659.1 
PY  - 1985///
CY  - New Jersey: 
PB  - Chartwell Books Inc.
KW  - advertising
KW  - agencies
KW  - campaign
KW  - creating and producing the ads
KW  - media
KW  - planning and buying the media
ER  -