Kinnear, Thomas C. <br/><br/>
Marketing research: an applied approach 
by Thomas C. Kinnear and James R. Taylor 
 - 3rd ed. 
 - New York:   McGraw-Hill Book Company  1987 
 - xv, 718p., glos., app., ind.  21 cm x 15 cm 
<br/><br/><label>ISBN: </label>0071005323 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising research<br/>data collection<br/>data processing<br/>forecasting<br/>marketing research<br/>measurement and causality<br/>product research<br/>research process<br/>sampling<br/>test marketing<br/>various analysis
<br/><br/><label>Dewey Class. No.: </label>658.83  / KIN