Larrenche, Jean-Claude

Instructor's manual markstart 2 : a marketing strategy simulation by Jean Claude Larreche and Hubert Gatignon - Redwood City: The Scientific Press 1990 - vii, 86p., app. 28 cm x 21 cm

0894261258


application
basic AO scenario
instructor's software
markstart
pedagogical process
simulation model

658.802 / LAR