TY  - BOOK
AU  - Larrenche, Jean-Claude
AU  - Gatignon, Hubert
TI  - Instructor's manual markstart 2 : a marketing strategy simulation
SN  - 0894261258
U1  - 658.802 
PY  - 1990///
CY  - Redwood City: 
PB  - The Scientific Press
KW  - application
KW  - basic AO scenario
KW  - instructor's software
KW  - markstart
KW  - pedagogical process
KW  - simulation model
ER  -