Agres, Stuart J. (ed.) <br/><br/>
Emotions in advertising : theoretical and practical explorations 

 - Westport:   Quorum Books  1990 
 - xviii, 383p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0899305377 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>conceptual issues<br/>consumer responses<br/>epilogue<br/>human information processing<br/>impact of emotional advertising<br/>measurement issues<br/>psychological aspects<br/>research<br/>stimuli viewer characteristics<br/>stimuli-viewer interactions<br/>theoretical approaches
<br/><br/><label>Dewey Class. No.: </label>659.1019  / EMO