TY  - BOOK
AU  - Agres, Stuart J. (ed.)
AU  - Edell, Julie A. (ed.)
AU  - Dubitsky, Tony M. (ed.)
TI  - Emotions in advertising : theoretical and practical explorations
SN  - 0899305377
U1  - 659.1019 
PY  - 1990///
CY  - Westport: 
PB  - Quorum Books
KW  - advertising
KW  - conceptual issues
KW  - consumer responses
KW  - epilogue
KW  - human information processing
KW  - impact of emotional advertising
KW  - measurement issues
KW  - psychological aspects
KW  - research
KW  - stimuli viewer characteristics
KW  - stimuli-viewer interactions
KW  - theoretical approaches
ER  -