Rodger, Leslie W. <br/><br/>
Marketing in a competitive economy 
by Leslie W. Rodger 
 - 2nd ed. 
 - London:   Hutchinson  1969 
 - 253p.  23 cm x 14 cm 
<br/><br/><label>ISBN: </label>090756118 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertisig and promotion<br/>information and research function<br/>marketing theory<br/>perspective<br/>product planning
<br/><br/><label>Dewey Class. No.: </label>658.802  / ROD