Adler, Keith <br/><br/>
Advertising resource handbook 
by Keith Adler 
 - Michigan:   Advertising Resources Inc.  1989 
 - xiv, 231p., ind.  23 cm x 16 cm 
<br/><br/><label>ISBN: </label>0923044019 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>advertising environment<br/>advertising research<br/>analysis<br/>concepts<br/>copywriting<br/>creative strategy<br/>direct mail<br/>economic system<br/>handbook<br/>manual<br/>marketing<br/>media strategies<br/>objectives<br/>production<br/>promotional strategy<br/>public relations<br/>regulations<br/>social conflicts<br/>techniques<br/>understanding consumers
<br/><br/><label>Dewey Class. No.: </label>659.1  / KEI