TY  - BOOK
AU  - Adler, Keith
TI  - Advertising resource handbook
SN  - 0923044019
U1  - 659.1 
PY  - 1989///
CY  - Michigan: 
PB  - Advertising Resources Inc.
KW  - advertising
KW  - advertising environment
KW  - advertising research
KW  - analysis
KW  - concepts
KW  - copywriting
KW  - creative strategy
KW  - direct mail
KW  - economic system
KW  - handbook
KW  - manual
KW  - marketing
KW  - media strategies
KW  - objectives
KW  - production
KW  - promotional strategy
KW  - public relations
KW  - regulations
KW  - social conflicts
KW  - techniques
KW  - understanding consumers
ER  -