Permut, Steven E. (ed.) <br/><br/>
Proceedings of the 1979 conference of the American Academy of Advertising 

 - New Haven:  American Academy of Advertising,  1979. 
 - viii, 187p., ind.  28 cm x 21 cm 
<br/><br/><label>ISBN: </label>0931030021 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>advertising education<br/>advertising management<br/>children<br/>consumer perception advertising<br/>consumer research<br/>international environment<br/>newspaper advertising<br/>non-business sectors<br/>public relations<br/>regulation public policy
<br/><br/><label>Dewey Class. No.: </label>659.1072  / PRO