TY  - BOOK
AU  - Permut, Steven E. (ed.)
TI  - Proceedings of the 1979 conference of the American Academy of Advertising
SN  - 0931030021
U1  - 659.1072 
PY  - 1979///
CY  - New Haven
PB  - American Academy of Advertising
KW  - advertising
KW  - advertising education
KW  - advertising management
KW  - children
KW  - consumer perception advertising
KW  - consumer research
KW  - international environment
KW  - newspaper advertising
KW  - non-business sectors
KW  - public relations
KW  - regulation public policy
ER  -