Hunt, H. Keith (ed.) <br/><br/>
Proceedings of the annual conference of the American Academy of Advertising 1981 

 - Provo:  American Academy of Advertising,  1980. 
 - x, 147p.  28 cm x 21 cm 
<br/><br/><label>ISBN: </label>0931030048 
<br/><br/><label>Subjects--Topical Terms: </label><br/>accreditation<br/>attitude readership behaviour<br/>billing accounting practices<br/>brand advertising<br/>circulation<br/>consumer advertising<br/>consumer behaviour<br/>consumers response<br/>intention model<br/>monopolist to competitionrs<br/>strategy<br/>television advertising course<br/>voice analysis
<br/><br/><label>Dewey Class. No.: </label>659.1072  / PRO