TY  - BOOK
AU  - Hunt, H. Keith (ed.)
TI  - Proceedings of the annual conference of the American Academy of Advertising 1981
SN  - 0931030048
U1  - 659.1072 
PY  - 1980///
CY  - Provo
PB  - American Academy of Advertising
KW  - accreditation
KW  - attitude readership behaviour
KW  - billing accounting practices
KW  - brand advertising
KW  - circulation
KW  - consumer advertising
KW  - consumer behaviour
KW  - consumers response
KW  - intention model
KW  - monopolist to competitionrs
KW  - strategy
KW  - television advertising course
KW  - voice analysis
ER  -