Jugenheimer, Donald W. (ed.) <br/><br/>
Proceedings of the 1983 convention of the American Academy of Advertising 

 - Lawrence:  American Academy of Advertising,  1983. 
 - vii, 169p.  28 cm x 21 cm 
<br/><br/><label>ISBN: </label>0931030064 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertisement content creativity<br/>advertising and the public<br/>advertising audience effects<br/>AEJMC qualitative research<br/>behavioural implications of advertising<br/>media research<br/>theoretical educational research
<br/><br/><label>Dewey Class. No.: </label>659.1072  / PRO