TY  - BOOK
AU  - Jugenheimer, Donald W. (ed.)
TI  - Proceedings of the 1983 convention of the American Academy of Advertising
SN  - 0931030064
U1  - 659.1072 
PY  - 1983///
CY  - Lawrence
PB  - American Academy of Advertising
KW  - advertisement content creativity
KW  - advertising and the public
KW  - advertising audience effects
KW  - AEJMC qualitative research
KW  - behavioural implications of advertising
KW  - media research
KW  - theoretical educational research
ER  -