Stephens, Nancy (ed.) <br/><br/>
Proceedings of the 1985 conference of the American Academy of Advertising 

 - Tempe:  American Academy of Advertising,  1985. 
 - x, 234p.  28 cm x 21 cm 
<br/><br/><label>ISBN: </label>0931030080 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising legal regulatory issues<br/>content analysis of creative issues<br/>corporate topics<br/>measuring media audience<br/>new advertising media<br/>political advertising<br/>sales promotion<br/>theoretical dimensions and experimental evidence message response
<br/><br/><label>Dewey Class. No.: </label>659.1072  / PRO