Larkin, Ernest F. (ed.) <br/><br/>
Proceedings of the 1986 conference of the American Academy of Advertising 

 - Norman:  American Academy of Advertising,  1986. 
 - ix, 184p., ind.  28 cm x 21 cm 
<br/><br/><label>ISBN: </label>0931030099 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising and promotion<br/>advertising effects<br/>alcoholic beverage advertising<br/>broadcast advertising<br/>copy research<br/>defining advertising research<br/>international advertising<br/>media audience<br/>micro computer in advertising research<br/>professional advertising<br/>sex in advertising<br/>teaching techniques
<br/><br/><label>Dewey Class. No.: </label>659.1072  / PRO