TY  - BOOK
AU  - Larkin, Ernest F. (ed.)
TI  - Proceedings of the 1986 conference of the American Academy of Advertising
SN  - 0931030099
U1  - 659.1072 
PY  - 1986///
CY  - Norman
PB  - American Academy of Advertising
KW  - advertising and promotion
KW  - advertising effects
KW  - alcoholic beverage advertising
KW  - broadcast advertising
KW  - copy research
KW  - defining advertising research
KW  - international advertising
KW  - media audience
KW  - micro computer in advertising research
KW  - professional advertising
KW  - sex in advertising
KW  - teaching techniques
ER  -