Lecken, John D. (ed.) <br/><br/>
Proceedings of the 1988 conference of the American Academy of Advertising 

 - Austin:  American Academy of Advertising,  1988. 
 - x, 138p., ind.  28 cm x 21 cm 
<br/><br/><label>ISBN: </label>09310301111 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising education<br/>advertising education research<br/>advertising practice<br/>advertising theory practice<br/>computer<br/>consumer behaviour<br/>copywriting<br/>cross-cultural multinational advertising<br/>direct mail<br/>media models research<br/>message development<br/>message research<br/>methodology<br/>research approaches<br/>tv viewing
<br/><br/><label>Dewey Class. No.: </label>659.1072  / PRO