Rotzoll, Kim B. (ed.) <br/><br/>
Proceedings of the 1989 conference of the American Academy of Advertising 

 - Urbana:  American Academy of Advertising,  1989. 
 - x, 132p., ind.  28 cm x 21 cm 
<br/><br/><label>ISBN: </label>0931030129 
<br/><br/><label>Subjects--Topical Terms: </label><br/>academic agency research<br/>advertising business<br/>advertising management<br/>advertising media studies<br/>advertising message<br/>advertising research<br/>applied advertising research<br/>area of advertising controversy<br/>audience studies<br/>media planning<br/>message effects studies<br/>teaching advertising<br/>teaching in society course
<br/><br/><label>Dewey Class. No.: </label>659.1072  / PRO